CLIENT
Seed Effect
• Brand Strategy
• Storytelling
• Event Experience
• Donor Development
• Campaign Design
• Monthly Donor Community
Most people understand the need for clean water and even believe every kid deserves to have a roof over their head. But access to banking for refugees in North East Africa? That takes some explaining.
Since 2013 we’ve helped Seed Effect do just that.
What started with a logo refresh grew into a trusted partnership where we’ve had the opportunity to lead multiple media trips to Uganda, design record-breaking events in Dallas, and ultimately help empower 80,000+ people living in material poverty to provide for their families with dignity.
Honeystreet brings Seed Effect stories to life.
They help us share not just what we do, but why what we do matters so much. Honeystreet helps us bring words to life, so that we can in turn bring life to these communities. We’re incredibly grateful that the Honeystreet team believes in our mission and helps us to carry this out.
MISSY WILLIAMS, EXECUTIVE DIRECTOR
Vision Video
STORYTELLING, STRATEGY & STEWARDSHIP
Story is the foundation of every good brand. But when you have a complex cause—story is your best friend.
Here’s why: People give to people, not causes.
So when Seed Effect invited us in we developed a strategic storytelling approach to equip them with a comprehensive media library that continues serve them today—over five years later.
Starla with Seed Effect members in Uganda
Bumper Video
Our videos are the most effective tool we have to quickly connect people with our “why”.
I’m naturally biased toward sharing strategy and stats — but video allows others to step into our work and see the people we serve. It provides a glimpse into our members’ lives that stats alone cannot — capturing hearts and inspiring people toward action.
DREW MOSIER, BOARD OF DIRECTORS
Story Video: Mary
Impact Video: Pascalina
Starla styling photos in Uganda for a Christmas campaign.
BRING CLARITY TO COMPLEXITY
We’ve got good news: complex programs don’t have to create confusion.
For Seed Effect, we designed a robust library of custom icons to connect the “how it works” of their program with donors.
Icons paired with animation quickly become the building blocks for effective explainer videos, impact reports, and communication that connects.
Box Animation
Just want to say what an AMAZING JOB you did on the Annual Report!
Thank you so much for your diligence and attention to detail—it is incredible!
So proud of it and grateful for you!
DENNY SLATON, STEWARDSHIP ADVISOR
YOUR ANNUAL REPORT DOESN’T HAVE TO BE BORING
Transparency and trust—two things donors care about most—both built over time. You can be proactive or reactive about this, but we’ll save you a lot of time with this “secret”:
Donors are drawn to transparency.
Each year we use Seed Effect’s stunning field photography and inspiring member stories to celebrate the difference their donors made. It’s not uncommon for donors to request more copies to share with friends, or for foundations to comment, “this is the best annual report we’ve seen”.
Annual Impact Report
Case for Support
Event Promo Video
ELEVATING YOUR EVENT
Seed Effect’s annual fundraiser, “Seed Effect: Grow” brings their story to life through media, inviting partners to join in their mission.
From the initial invite to the massive custom wallpaper filled with Seed Effect faces, we designed every detail of this event alongside the Seed Effect team to set the stage for an inspiring night of generosity.
With a fresh approach and a big goal, we helped Seed Effect raise 4 TIMES more donations in one night than ever before! Over $180,000 was donated to launch Seed Effect’s new branch and empower over 2,300 families living in material poverty.
Give Card, Vision Book
Starla with Missy Williams, Co-Founder
Invitation Suite
There’s no way we could have executed this event without you.
Thank you for your vision, attention to detail, passion, and overall incredible execution. Thank you for giving everything you have to this mission. You completely outdid yourselves and I couldn’t be more grateful.
MISSY WILLIAMS, EXECUTIVE DIRECTOR
Event Recap Video
Environmental Design
Stage Design
Photobooth Design
Invitation, Gallery Guide
Event Invitation, Pledge Card
Event Installation
MONTHLY DONOR COMMUNITY
One of the best ways to build sustainability into your organization is a strong, story-driven monthly giving community—like The Greenhouse.
We helped Seed Effect develop a launch campaign and ongoing communication strategy to give monthly donors a warm welcome and behind the scenes look, direct from the Seed Effect Uganda team!
Want to build sustainability in your organization? We have three words for you — monthly donor community.
Donor Community Welcome Video
Video Series: How It Works
Behind the Scenes: Conceptual Photography
COLLABORATORS
Starla Koehler: Field Production & Direction, Brand & Communication Strategy, Print Layout & Event Design
Derek Dighton: Creative & Art Direction
Liz Bell: Production & Event Design
Jordan Snowzell: Field Photography & Video
Matt Engelking: Video Editor
CREATE CLARITY FROM COMPLEXITY
Start explaining.
A well-curated library of icons, video, and photography lays the foundation to create media that moves. Explainer videos help move people to give generously, move your #1 supporters into equipped advocates, and ultimately — move your organization toward the deep impact you want to see in the world.