CLIENT

The Grove

• Brand Identity
• Environmental Design
• Video Series
• Resource & Collateral Design
• Campaign Strategy & Media

With a deep commitment to their rapidly growing community — in and outside the church — The Grove leadership knew it was essential to partner strategically to create repeatable rhythms and clear onramps to help maximize their team’s time.

In preparation for transitioning to a new space which resulted in rapid growth, we helped The Grove design a focused brand foundational to establishing a strong culture, clear communication, and down the road, compelling campaigns.

BRANDING FROM THE INSIDE OUT

It’s simple to create an authentic brand when you’ve done the work of alignment internally. We reworked the original Grove brand into a conceptual mark reflecting their unifying pursuits.

The “G” character is inspired by an arrow to communicate movement and by duplicating a thinline version of the “G” letterform, the brand mark conveys values central to The Grove.

Exterior Signage

Wayfinding Signage

Bumper Video: The Grove DNA

Video Series: Identity

EQUIPPING ESSENTIALS

From content to creation, we worked alongside The Grove to create practical resources for equipping new disciples.

These guides allow their church to welcome people into The Grove family with a clear vision of what they’re about and how they can join in.

Journal and Daily Reading Guide

Discipleship Guides

Group Discipleship Guide

Welcome Team Collateral

Mini Identity Booklet

Visitor Guide

FAITHFUL IN EVERY SEASON

With an influx of families and limited space, we worked with The Grove to create a capital campaign focused on their position within the heart of their community

We designed every communication touchpoint with a story-driven approach to honor their history with a call to faithfulness in the future. We launched the project with media production in both the US and Uganda to create compelling videos and photography to create an immersive experience that connects both local and global.

We even created a traditional print newspaper — full of this season’s good news.