CLIENT
Teranga Village
• Field Photo & Video
• Storytelling
• Campaign Brand Strategy & Identity Design
• Website Design
• Vision Book
• Campaign Stationary
In collaboration with West African Reformed Mission, we developed a bold brand and campaign strategy to help launch Teranga Village, a gospel-centered community that will house 63 girls from an unreached Senegalese community.
Together, we worked to craft a clear and compelling invitation for the Church to build “a home that makes heaven feel near”.
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Sometimes we work so closely with this that we can get stuck in ruts and patterns. It’s so neat to have you look at this with fresh eyes — with sensitivity to both the artistic side and spiritual side.
JIM WEAVER, REGIONAL DIRECTOR
CONNECT PEOPLE TO POSSIBILITY
The best kept (not so secret) approach to story-driven campaigns? Media that moves. With this priority in mind, we worked closely with the Teranga Village team to capture quality photo and video onsite.
Together, we mapped out a highly-strategic media trip to the field (literally) where Teranga Village would be built in rural Senegal. Over a whirlwind weekend with gear in tow, we met with local leadership, their engineering partners, and even the girls who will get to call this new space home.
We returned home with full hearts and harddrives — equipped with a comprehensive library of photos and video. These assets became the building blocks for every campaign communication, including their vibrant vision video.
Campaign Vision Video
Starla sharing photos with Marie & Karen
Portrait of Marie
Marie and Pastor Mamadou, Teranga Village leadership
Liz sharing polaroids and smiles
Portrait of Adama
BUILD WITH THE BEST
There’s a well known African proverb that says, “If you want to go fast, go alone; if you want to go far, go together.”
The flipside of that, is that if you’re going far together you want to be with people who you can enjoy the journey with.
We had the privilege of collaborating with old friends and new to see the Teranga Village campaign come to life — and we know the end result it all the richer and better for each of the A-players involved.
Explainer Video
Building plans overview onsite with EMI
Areal view of Teranga Village
Honeystreet has helped create something we can show with real confidence.
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–DICK SENZIG, BOARD OF DIRECTORS
A HOME THAT MAKES HEAVEN FEEL NEAR
A stylized illustration of Teranga Village, the logo highlights the keys of the campus design.
Inspired by living in gospel-centered community, design elements are contained within a circle — the same shape found in the heart of the campus design and rooftop of the open-air communal area.
Surrounded with “welcome” the logo represents the people-first posture of the community.
We are so grateful that you at Honeystreet said yes to working with us on this important project.
Vision Book, Giving Insert, Commitment Card, Sticker
Stationary
Prayer Cards
Giving Card
COLLABORATORS
Starla Koehler: Field Production, Direction & Photography, Brand & Communication Strategy, Print Layout
Liz Bell: Production & Web Design, Field Assistant
Derek Dighton: Creative & Art Direction
Taylor Loewen: Animation
JP McLeod: Field Videographer
Luke Baker: Copy Writing
Cardboard Spaceship: Video Production
OUR #1 TIP FOR STORYTELLING?
Make it a priority.
Well organized, quality media can be repackaged to serve you hundreds of ways in the future. By investing time and budget into building a quality media library—you’re making one of the smartest stewardship moves you can as an organization leader.